Case Studies

We have a number of clients and events that showcase the flexibility and versatility of Cheltenham Racecourse as a venue.

At Cheltenham Racecourse, the range of suites and outdoor space lend itself to a range of events including art fayres, sporting events such as marathons and music festivals.

Charity run continues to grow at Cheltenham Racecourse

The Cheltenham Challenge attracts more than 1,000 participants each year to take part in a choice of medium and long distance runs to raise money for charity.

The challenge has existed in its current guise since 2014 when Cheltenham-based charity Caring for Communities and People (CCP), took over the management of the event.

The event offers multi-terrain courses over 5k, 10k and half marathon distances, and is open to both runners and walkers. The 5k run is a multi-terrain off-road route using public footpaths and fields around Cheltenham Racecourse.

The 10k challenge follows much of the same route, but after a loop around the field, it follows public footpaths north towards Southam and the Ellenborough Park Hotel, before heading south again towards and through Prestbury village and back around the outside of the racecourse.


The Half Marathon route presents a tough challenge for experienced distance runners and a rewarding route for walkers. This event is open to ages 17 and over only.

It is a multi-terrain 13.1 mile route using public footpaths and sections of the Cheltenham Circular Footpath, Cotswold Way and Winchcombe Way.

In 2019 it returned on June 16 for its 24th year at Cheltenham Racecourse, with approximately 1,500 runners along with their spectators at the start and finish line.

Caring for Communities and People

Art showcase goes from strength to strength

The Fresh: Art Fair continues to gain a strong reputation within the art industry, drawing art newcomers, enthusiasts and collectors to Cheltenham from all over the country.

Officially launched in 2017 at Cheltenham Racecourse, the event grew in popularity the next year and will be returning once again in 2019.

Around 50 leading UK galleries fill The Centaur building at the racecourse with a broad spectrum of art for all tastes and budgets.

Fresh: Art Fair at Cheltenham Racecourse

Family-friendly festival celebrates its 15th birthday in style

The Wychwood Festival attracts thousands of people of all ages each year to enjoy a weekend-long mix of music and arts.

2019 was the 15th successive year the event has been held at Cheltenham Racecourse for families to enjoy a combination of different music, over 100 workshops, shows, fairground rides, children’s areas, comedy and films, attracting 7,000 visitors each day.

Toyah Willcox, ABC, The Stranglers, T’Pau and Scouting for Girls were among the well-known artists who performed this year.


Many of the people who come along camp at the three-day festival which is always held the weekend following the second Bank Holiday in May, this year going ahead on May 31 to June 2.

Wychwood Festival at Cheltenham Racecourse

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Easy to get here

  • + Easily accessible from the M5 (Junction 10 or 11)

  • + Train station, less than 10 minute drive, for London, Birmingham and Bristol

  • + Birmingham and Bristol airports under an hour away

  • + Gloucestershire Airport for private flights

  • + Helipad on the racecourse

  • + Nestled in the picturesque Cotswolds landscape

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